GenAI’s Importance Will Continue To Expand Rapidly Heavy industry leaders expect genAI’s importance to grow even more in the coming years, underscoring the value of keeping up with genAI innovation. Now is the time to experiment with internal use cases and build AI muscles to avoid being blindsided by developments or disruptions.4 “How important, if at all, is genAI to your organization’s work today and in the future?” Importance to my organization’s work today Importance to my organization’s work in 13 to 24 months Importance to my organization’s work in 12 months Very important Important Decision-makers expect 39% of their employees to be using sanctioned genAI for work by the end of the year, on average — a 26% increase in 12 months. 46% 20% 66% 89% 42% 47% 72% 33% 39% 15 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 14 Base: 96 leaders in North America with authority or influence over AI and/or analytics decisions at energy/utilities, heavy manufacturing, and chemical manufacturing organizations Source: A commissioned study conducted by Forrester Consulting on behalf of C3.ai, February 2024
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