Pressure To Harness GenAI Is Mounting Seventy-three percent of heavy industry leaders describe accelerating the ability to harness genAI as a high priority for their organization. Meanwhile, broad confusion about and misunderstanding of genAI persists. Leaders are bombarded with near-daily announcements of new features, investments, and partnerships.3 Understandably, many decision-makers struggle to keep up. “How much do you agree or disagree with the following statements?” “Accelerating the ability to harness genAI is a high priority for my organization.” 73% agree “My organization struggles to keep up with the rapid pace genAI is evolving at.” 63% agree 11 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 10 Base: 96 leaders in North America with authority or influence over AI and/or analytics decisions at energy/utilities, heavy manufacturing, and chemical manufacturing organizations Source: A commissioned study conducted by Forrester Consulting on behalf of C3.ai, February 2024
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