6 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. They’re also using a mix of cloud models and strategies, leading to a chaotic and inconsistent technology landscape. Base: 456 global M&E decision-makers with implemented cloud-based technology systems Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023 23% 29% 40% 61% Private Public Hybrid (public and private) Multicloud Currently using 13% 37% 44% 61% Private Public Hybrid (public and private) Multicloud Planning to use Base: 167 global decision-makers planning to implement cloud-based technology systems Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023 14% 36% 50% “It’s fragmented. … Teams are given their own functionality and their own stuff. We lose negotiation power … since teams across the company sometimes use [different providers]. … How do we get smarter? We have a workforce that’s an expert in one or the other.” — Director of advertising strategy, cable and streaming media We have a central cloud strategy (including product decisions). Teams/business units within the organization make independent cloud strategy decisions. We have a mix between central cloud strategy and teams making independent decisions.
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