4 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Respondents said new differentiation remains the top industry priority as their organizations look to accelerate pipelines, delight customers, and diversify business models. Top Organizational Priorities Over The Next 12 Months (Showing “High priority” and “Critical priority”) Improving experience of consumers/ customers Improving our differentiation in the market Adopting better data and analytics capabilities 85% 80% 77% Base: 623 global technical and business decision-makers in media and entertainment Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023
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