© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Key Findings M&E firms are accelerating their cloud adoption. The need for better CX, content capabilities, and differentiation in a competitive landscape is rapidly driving this shift. Security, skills, and scale hold back greater cloud usage. As M&E firms accelerate cloud adoption, they’re feeling the effects of legacy systems and capabilities shortages. Firms are putting their weight behind the cloud. M&E firms realize the future importance of cloud-based capabilities and are investing in better solutions. In doing so, they expect greater operational efficiency, real-time insights, and content pipelines and archiving, with the ultimate payoff being improved CX and competitive advantage. Marketplaces and partner networks offer a critical role in M&E. M&E decision-makers plan to adopt and expand their use of software and data marketplaces for stronger CX, improved real-time insights, and greater ability to fill critical capability gaps with tool sets.
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