22 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Demographics Tech Strategy Responsibility Final decision-maker 38% Part of the decisionmaking team 30% Influence decisionmaking 31% Top 3 Subindustries Broadcast media 83% Streaming media 78% Cable media 77% Top 3 Respondent Teams Analytics 23% Content production 22% Direct-to-consumer streaming 21% Cloud System Plans Expanding/upgrading 48% Implemented 24% Planning to implement 27% Note: Percentages may not total 100 because of rounding.
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