17 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. So, what should M&E firms prepare for as they look ahead? A cloud strategy that accounts for AI. “People want a more immersive experience of the genres they love, gaming included. Gaming is the most expensive form of engagement going forward in five years. But does it work in an ad environment where you create a new experience and decrease the cost to serve?” — Director of advertising strategy, cable and streaming media “Interoperability is a challenge facing the industry. Complementary services between different software stacks. … If you commit to [one cloud brand] is [another brand] compatible with AI? I think that’s critical three to five years ahead.” — Director of platform distribution, cable, streaming, and broadcast media “Last year, I did an analysis on how many editing hours we used doing highlights/clips. We spend more than 10,000 hours a year doing this. If we can find an AI system to do it for us … man, do the numbers, right?” — Senior director of technical services, streaming
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