14 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. These cloud benefits include greater CX, efficiency, and differentiation, which enable future-fit M&E strategies. “We’re investing more in resources to power DTC services —investing in the cloud and infrastructure, acquiring rights in a smart way, and security with customer data.” —Director of platform distribution, cable, streaming, and broadcast media “The digital platform is the future we’re betting on.” —Senior director of technical services, streaming and broadcast media Expected Benefits From Investing In Cloud-Based Technology Base: 623 global technical and business decision-makers in media and entertainment Note: Showing top nine responses Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023 35% 36% 37% 37% 38% 38% 40% 43% 49% Improved security Improved technology consolidation Improved ability to measure ROI Improved ability to scale operations Improved real-time communications Improved content archiving Increased ability to generate realtime insights Improved direct pipeline integration across media partners Improved operational process/operational unit agility and efficiency
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