13 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Though only one in five M&E decision-makers call the cloud mission critical today, this figure will jump to one in three in 2024, underscoring the cloud’s increasing importance toward accelerating key business objectives. Importance Of Cloud-Based Capabilities To Organizations (Showing “Mission critical”) 18% 34% Right now One year from now +16% Base: 623 global technical and business decision-makers in media and entertainment Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023
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