12 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Why are firms turning to the cloud? The most successful cloud firms — organizations that have been successful or very successful with their cloud-based technology to date —experience even greater benefits. Base: 456 global decision-makers with implemented cloud-based technology systems Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023 Compared to laggards, respondents from successful implementers of the cloud report that: • “My organization’s satisfied with how it engages customers.” • “Using platforms like marketplaces is an effective way to purchase technology to meet my organization’s industry needs.” • “My organization feels prepared to compete today with its current technology infrastructure.”
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