© FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. To address these shortfalls, M&E firms are turning to the cloud with urgency to infuse content capabilities, agile storage, and modernized operations at scale into how they work. Those increasing investment by less than 10% are in for a nasty shock when they realize that simply won’t be enough. “Our strategy is move as many workflows as possible to the cloud.” —Senior director of technical services, streaming and broadcast media said it’s important that their organization uses cloud-based technology solutions. 80% 34% plan to increase their cloud-based technology investment by more than 10% over the next year.* Base: 623 global technical and business decision-makers in media and entertainment *Base: 456 global decision-makers with implemented cloud-based technology systems Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023
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