10 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Ultimately, these challenges stifle content pipelines, CX, and business performance. “We have a lot of tech that is either dated or used by legacy customers that we haven’t transitioned off, and that’s just multiplied.” —Director of advertising strategy, cable and streaming media Organizational Consequences Given Their Technology Challenges Base: 623 global technical and business decision-makers in media and entertainment Note: Showing top nine responses Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, July 2023 32% 32% 33% 34% 35% 35% 37% 40% 45% Weaker content supply chains Weaker ability to compete/differentiate Poor partner experience (e.g., misalignment, difficulty communicating) Misalignment of strategy across the business Routine digital platform failures Growing cost of doing business Poor customer experience Weaker ability to build content pipelines Weaker organizational efficiency/productivity
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