Effective Team Collaboration Is More Important Than Ever — Nurture It For Better Business Outcomes

Dysfunctional Team Practices Self-Perpetuate And Harm The Business Low-effectiveness teams struggle with misaligned goals, lack of visibility into each other’s work, and limited information sharing. They also face poor crossteam knowledge and insight sharing, employee engagement and experience, and downward pressure on operational efficiency, trust, and creativity. These teams were also far more likely to see collaboration challenges result in customer churn, organizational cost overruns, poorer customer growth, worse CX, revenue performance, and more. Negative Consequences Of Team Friction Experienced During Build And Delivery Of Products And Services Knowledge and insight sharing across teams Engagement and frustration levels of employees Efficiency of operations and workflows Ability to quickly respond to changes in the market Creativity and innovation levels Ability to access data to figure out where and what to improve Speed to market Development cycle time Trust levels across teams Negative Business Consequences Of Poor Collaboration Customer churn Organizational costs Customer experience Customer growth Operational efficiency Overall revenue Innovation Company brand/ reputation High effectiveness High effectiveness Low effectiveness Low effectiveness 52% 51% 48% 48% 51% 50% 48% 47% 50% 50% 46% 47% 48% 49% 42% 47% 45% 17% 19% 25% 14% 14% 22% 19% 13% 14% 22% 22% 17% 17% 24% 18% 13% 16% Base: Source: 13 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 12 Base: 517 global employees in LOB, development, and IT ops who work on delivering products and services Source: A commissioned study conducted by Forrester Consulting on behalf of Atlassian, March 2023

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