Those Transformation Initiatives Are Vital To Future Business Success Even During Economic Uncertainty 98% noted transformation efforts have become more important due to economic uncertainty. 78% 82% 84% 85% 87% 88% 88% 91% 91% 93% 95% Ward off category disruption Reduce costs Capture new markets and customers Increase efficiency Innovate on the business model Improve or expand product and service offerings Improve agility Better understand and respond to changing customer needs Achieve top-line growth while simultaneously expanding margins Become more data-driven Create a sustainable growth model Important/very important “How important is the success of your transformation initiatives in meeting these goals?” Base: Variable organizational growth and transformation decision-makers at global enterprise companies Note: Showing top 8 responses Source: A commissioned study conducted by Forrester Consulting on behalf of Prophet, May 2023
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