Decision-Makers See Transformation Value Drivers Spanning Multiple Business Areas They indicate an average of three types of transformation value drivers behind their initiatives. 19% 30% 31% 33% 37% 38% 44% 44% Finance Sales and distribution Data and analytics IT and technology Brand and marketing Employee experience/HR Customer experience Products and services Base: 316 organizational growth and transformation decision-makers at global enterprise companies Source: A commissioned study conducted by Forrester Consulting on behalf of Prophet, May 2023 Types Of Transformation Value Drivers
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