© Forrester Research, Inc. All rights reserved. Company revenue 12% 15% 72% $500M to $999M $1B to $1.9B $2B+ Industry 4% 7% 9% 17% 19% 19% 25% Media and/or leisure Technology and/or technology services Telecommunications services Manufacturing and industrials Financial services and/or insurance Retail Healthcare Respondent level 18% 55% 27% C-level executive Vice president Director Country/region NA EMEA APAC United States (31%) United Kingdom (17%) China (9%) Mexico (10%) Germany (9%) Singapore (8%) Canada (10%) Switzerland (3%) UAE (3%) 3% 6% 6% 7% 8% 11% 11% 13% 17% 18% Sales Employee experience (EX) Operations Customer experience (CX) Human resources/training Finance/accounting Product Marketing/advertising IT Innovation Position/department Demographics
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