© Forrester Research, Inc. All rights reserved. Successful Companies Are More Broadly Focused On The Needs Of All Stakeholders “How important are each of the following stakeholders to your company when designing a transformation initiative?” (Showing “We have already achieved this”) 44% 47% 47% 56% 58% 56% 42% 43% 35% 42% 42% 39% Partner ecosystems (i.e., the needs and preferences of our partners/how we can be a better partner) Shareholders (i.e., creating value for our shareholders) Employees (i.e., employee experience and the future readiness of our employees) Communities (i.e., creating communities around our products or services) Society (i.e., social responsibility and our impact on society as a whole) Customers (i.e., the needs and preferences of our customers) Less human-centric Human-centric Base: 316 organizational growth and transformation decision-makers at global enterprise companies; 43 decisionmakers at high-maturity, human-centric transformation organizations, 273 decision-makers at lower-maturity organizations Note: Sorted by greatest delta among human-centric firms and less human-centric firms Source: A commissioned study conducted by Forrester Consulting on behalf of Prophet, May 2023 14
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