Human-Centered Transformation Is Inherently Customer-centric “What is your company doing to achieve its top transformation goals?” Improving operational efficiency TOP SELECTION AMONG HUMAN-CENTRIC FIRMS: TOP SELECTION AMONG LESS HUMAN-CENTRIC FIRMS: Base: 316 organizational growth and transformation decision-makers at global enterprise companies; 43 decisionmakers at high-maturity, human-centric transformation organizations, 273 decision-makers at lower-maturity organizations Note: Showing top option selected for human-centric and less human-centric firms Source: A commissioned study conducted by Forrester Consulting on behalf of Prophet, May 2023 Improving the ability to better understand customers’ changing needs Human-centric transformation efforts focus on improving capabilities around understanding and responding to customer needs, rather than prioritizing internal efficiency improvements.
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