Focusing On Growth Requires Innovation And Creativity In Meeting Customer Needs Compared To Simply Driving Costs Out Of The Business Base: 316 organizational growth and transformation decision-makers at global enterprise companies; 43 decision-makers at high-maturity, human-centric transformation organizations, 273 decision-makers at lower-maturity organizations Note: Showing significant deltas between human-centric firms and less human-centric firms; not showing all options Source: A commissioned study conducted by Forrester Consulting on behalf of Prophet, May 2023 Top Business Goal Timeline Next year Next 2 years Innovate on the current business model Create a sustainable growth model Better understand and respond to changing customer needs Increase efficiency
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