Human-Centered Transformation Initiatives Anchor On Growth Rather Than Just Cost Optimization Human-centric firms Less human-centric firms 43% 57% Creating a new business line Optimizing our existing business model 58% 35% Creating a new business line Optimizing our existing business model “Which of the following best describe the rationale behind your company’s transformation initiative(s)?” Base: 316 organizational growth and transformation decision-makers at global enterprise companies; 43 decision-makers at high-maturity, human-centric transformation organizations, 273 decision-makers at lower-maturity organizations Note: Not showing all options Source: A commissioned study conducted by Forrester Consulting on behalf of Prophet, May 2023
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