RMNs Enable Organizations To Achieve Top Business Goals Importance Of RMNs To Achieving Business Goals By CPG Sector Base: 319 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry Note: Showing top five responses; Showing “Important” and “Very important” responses. Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024 Overall, respondents believe RMNs are integral to achieving traditional business goals like improving customer experience (CX) (79%), deepening brand relationships (78%), and growing revenue (74%), ranking among the top five goals enabled by RMN use, regardless of CPG sector. COSMETICS AND PERSONAL CARE (N=94) HOUSEHOLD AND CLEANING PRODUCTS (N=82) 81% 78% MEDICINE AND HEALTHCARE (N=114) FOOD AND/OR BEVERAGES (N=187) Deepening brand relationships Improving customer experience (CX) Improving customer experience (CX) Deepening brand relationships 79% 82% Growing revenue Growing revenue Growing revenue Increasing customer engagement 75% 74% 70% 74% Gathering customer insights Increasing customer engagement Gathering customer insights Improving customer experience (CX) 74% 72% 70% 73% Increasing customer engagement Targeting new audiences Getting new customers Growing revenue 70% 71% 68% 67% Improving customer experience (CX) Deepening brand relationships Deepening brand relationships Gathering customer insights 79% 77% 76% 77% 9 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 8
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