AUSTRALIA (N=50) Annual RMN Spend Per Region 16% UK AND GERMANY (N=112) Annual RMN Spend Reflects Increased Investments In Retail Media Across regions, 66% of respondents are spending US$5 million or more on RMNs annually. Respondents from CPGs in Europe outpace their counterparts, with 75% making RMN investments the equivalent of US$5 million vs. 64% at organizations in North America and 60% in Australia. US AND CANADA (N=157) Less than US$1M Less than €930K Less than A$1.53M 15% 9% US$5M to less than US$10M €4.65M to less than €9.3M A$7.65M to less than A$15.3M 27% 26% 18% US$10M to less than US$20M €9.3M to less than €18.6M A$15.3M to less than A$30.6M 22% 30% 28% US$20M or more €18.6M or more A$30.6M or more 15% 19% 14% US$1M to less than US$5M €930K to less than €4.65M A$1.53M to less than A$7.65M 20% 17% 24% 7 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 6 Base: 319 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
RkJQdWJsaXNoZXIy MjE3NDkyOQ==