AUSTRALIA (N=50) Number Of RMN Investments Per Region 1 RMN 18% 4 to 5 RMNs 30% 6 or more RMNs 16% 2 to 3 RMNs 36% UK AND GERMANY (N=112) 1 RMN 18% 4 to 5 RMNs 32% 6 or more RMNs 21% 2 to 3 RMNs 29% CPGs Worldwide Are Investing In Multiple RMNs Overall, 82% of respondent CPGs are investing in two or more RMNs and 50% are investing in four or more. Organizations in North America and Europe have a slight edge with 22% investing in six or more RMNs compared to just 16% of CPGs in Australia. US AND CANADA (N=157) 1 RMN 18% 4 to 5 RMNs 27% 6 or more RMNs 22% 2 to 3 RMNs 32% 5 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 4 Base: 319 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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