CPGs With Partnerships Maximize RMN ROI Maximize ROI On RMNs Through Partnerships Though 43% of respondents felt the ROI for their RMN investments met expectations, only 32% felt that it exceeded or far exceeded their expectations. However, respondents who established RMN partnerships are likely to see higher ROI. In fact, half of respondents with partnerships see their ROI exceeding expectations. Not currently partnering (N=265) Currently partnering (N=50) ROI has met expectations ROI has somewhat exceeded expectations. ROI has far exceeded expectations. 47% 28% 24% 32% 4% 18% 21 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 20 Base: 50 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industries at organizations with RMN partnerships and 265 at organizations currently without RMN partnerships Note: Showing three responses. Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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