The Benefits Of External Partnerships For RMN Strategy Are Far-Reaching Benefits Of RMN Partnerships By Region US AND CANADA (N=146) UK AND GERMANY (N=108) AUSTRALIA (N=50) Better understanding of the impact of brand advertising with RMNs on lift for specific products both in-store and online 72% Better understanding of the impact of brand advertising with RMNs on lift for specific products both in-store and online 65% Better understanding of the impact of brand advertising with RMNs on lift for specific products both in-store and online 67% Better understanding of tradeoff of RMNs vs. different media channels 58% Better understanding of tradeoff of RMNs vs. different media channels 60% Better understanding of tradeoff of RMNs vs. different media channels 61% Ability to conduct more rigorous testing 51% Ability to test potential deployments more frequently and effectively 59% Ability to test potential deployments more frequently and effectively 61% Ability to test potential deployments more frequently and effectively 62% Ability to determine how best to spend money on RMNs to maximize ROI 61% Ability to understand which creative is the most impactful 63% 19 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 18 Base: 304 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry with RMN partnerships Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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