US and Canada (N=157) Australia (N=50) UK and Germany (N=112) CPGs Worldwide Are Planning To Build External Partnerships CURRENTLY PARTNERING INTERESTED AND PLANNING TO PARTNER WITHIN THE NEXT TWO YEARS Overall, 64% of respondents are planning to partner with an organization that will help them gather, test, and measure RMN investments, while 16% are currently partnering. While CPGs in Europe are slightly ahead in their current partnership journey, their peers are on pace to catch up. 66% 58% 70% 16% 20% 13% Interest In And Opportunity For RMN Partnerships, By Region 17 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 16 Base: 319 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard
RkJQdWJsaXNoZXIy MjE3NDkyOQ==