Top Data, Analytics, And Process Challenges By Region We feel like we could improve RMN effectiveness if we knew which creative worked best in which format. Retailers lack self-service capabilities that would enable my organization to gather data in real time. Retailers don’t share enough real-time data, insights, and results (i.e., impact) for my organization to determine the effectiveness of our RMN spend. US AND CANADA (N=157) 80% 73% 73% UK AND GERMANY (N=112) 72% 65% 54% AUSTRALIA (N=50) 74% 78% 60% RMNs Enable CPG And Retailer Collaboration, But Have Room To Improve 15 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 14 Base: 319 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry Note: Showing “Agree” and “Strongly agree” responses. Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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