The Future Of Retail Media For CPGs

Top Data, Analytics, And Process Challenges By Region We feel like we could improve RMN effectiveness if we knew which creative worked best in which format. Retailers lack self-service capabilities that would enable my organization to gather data in real time. Retailers don’t share enough real-time data, insights, and results (i.e., impact) for my organization to determine the effectiveness of our RMN spend. US AND CANADA (N=157) 80% 73% 73% UK AND GERMANY (N=112) 72% 65% 54% AUSTRALIA (N=50) 74% 78% 60% RMNs Enable CPG And Retailer Collaboration, But Have Room To Improve 15 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 14 Base: 319 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry Note: Showing “Agree” and “Strongly agree” responses. Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024

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