Food and/or beverages (N=187) Cosmetics and personal care (N=94) Medicine and healthcare (N=114) Household and cleaning products (N=82) Offsite 60% 60% 52% 53% 50% 41% 51% 50% 52% 51% 50% 39% 47% 40% 45% 43% 34% 41% 39% 39% 38% 40% 37% 41% 36% 38% 37% 32% Onsite display Promotions/discounts Brand awareness In-store Onsite search Competitive differentiation CPGs Are Using RMNs Across Various Channels Current RMN Tactics In Use By CPG Sector Offsite use is currently the top application of RMNs across CPG sectors. Onsite search is a less commonly used tactic by household and cleaning product CPGs, while the use of onsite display among medicine and healthcare respondents lags behind their peers. 11 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 10 Base: 319 global B2C marketing leaders in the consumer packaged goods (CPG)/fast-moving consumer goods (FMCG) industry Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, March 2024
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