Performative Sustainability Is Out: Organizations Are Embedding Sustainability In Their Processes GHG emissions strategies are evolving to be more process driven, and less focused on quick wins like purchasing offsets. Today, organizations are moving beyond performative actions to more fully embrace sustainability in their processes. It’s key they get this right as failure to meet GHG emissions goals has high consequences. “Which of the following are included in your greenhouse gas (GHG) emissions strategy?” Decreased customer satisfaction Government fines and penalties Regulatory compliance Reputational damage Failure To Meet Emissions Goals Can Have Costly Consequences Moving to more sustainable energy sources 73% Implementing carbon removal technology/solutions 70% Implementing more efficient operation and production practices 62% Making a public commitment to be net zero in a set timeframe 56% Purchasing carbon offsets 30% 73% 67% 62% 54% 5 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 4 Base: 279 global decision-makers at organizations with a sustainability initiative and a carbon emissions solution Note: Multiple responses accepted; not showing all responses Source: A commissioned study conducted by Forrester Consulting on behalf of GE Vernova, October 2024
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