How Do Your Partner Marketing Efforts Stack Up?
Take this 2-minute quiz to see how your organization compares to other organizations when it comes to partner marketing and orchestration, and uncover best practices in “Transform Partner Ecosystem Orchestration With An End-To-End Approach.”
Question 1
How many tools or technologies does your organization currently use to manage and orchestrate its partner ecosystem? (Select one.)
1/6
Did You Know?
On average, partner marketers use at least six tools or technologies to manage and orchestrate their partner ecosystem.
This leads to great complexity, friction, and difficulty in managing partners.
Base: 322 US marketing leaders responsible for partner ecosystem/channel partner marketing at their organization
Source: Forrester's Q1 2025 Partner Marketing And Orchestration Survey [E-62443]
2/6
Question 2
To what extent do you believe partner marketers agree with the following statement about their partner ecosystem: “We struggle to create consistent partner experiences across our partner ecosystem.” (Select one.)
3/6
Did You Know?
62% of partner marketers agree or strongly agree that creating consistent partner experiences across their partner ecosystem is challenging.
This can be a result of an overly complex partner ecosystem that relies on too many disconnected tools or the result of limited expertise.
Base: 322 US marketing leaders responsible for partner ecosystem/channel partner marketing at their organization
Source: Forrester's Q1 2025 Partner Marketing And Orchestration Survey [E-62443]
4/6
Question 3
What type of solution does your organization prefer to engage in its partner orchestration and marketing efforts? (Select one.)
5/6
Did You Know?
40% of marketers prefer a solution that couples an integrated, holistic partner management platform with consultancy services.
This type of solution empowers organizations with the tech to bring together disparate partner management tools while offering necessary guidance on partner enablement, leading to increased revenue, further reach, and better customer experiences.
Base: 322 US marketing leaders responsible for partner ecosystem/channel partner marketing at their organization
Source: Forrester's Q1 2025 Partner Marketing And Orchestration Survey [E-62443]
6/6
Read more about how marketers are tackling competing priorities and partner orchestration challenges in the Forrester Opportunity Snapshot “Transform Partner Ecosystem Orchestration With An End-To-End Approach."
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