Streaming Services Are Still In Early Stages Of GenAI Adoption And Production Streaming services have considerable work to do before genAI is bringing consistent value back to the business. Indicators show that streamers feel they’re targeting the right use cases and have the right tech to do it. However, much work remains. While streaming services are increasingly adopting genAI, nearly half do not feel they have enough people resources to fully harness the potential of genAI — even the most mature of adopters. To overcome the multifaceted challenges that await continued genAI investment, successful M&E leaders acknowledge that they require help and strategic partnerships to continue. Functional And Data Barriers Hold Organizations Back While streaming leaders have been fast to implement genAI, now adopters of all maturities are proceeding with growing caution. Fundamentally, many are struggling with getting the stuff to work: 68% report poor genAI performance and output quality. Further complicating adoption and degrading performance, adopters are also grappling with many challenges, including those outlined below. Top GenAI Priorities (Showing “High priority” and “Critical priority”) Top GenAI Challenges When It Comes To Achieving Business Objectives Having our content production partners adopt genAI to accelerate their work 86% Streamlining content creation and curation with genAI Outdated, legacy systems Legal and compliance issues 82% Personalizing customer interactions and recommendations 81% 52% Poor data management 45% 45% 9 8 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. Base: 190 streaming services decision-makers Note: Showing top responses Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, September 2024
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