Streaming Services Are Cautiously Ambitious On The Promise Of GenAI In surveying 190 streaming service decision-makers, we found that genAI plays a crucial role in the future of streaming. Nearly three in four respondents said it is critical that their organization integrates genAI within their products and services in order to compete as well as automate manual processes and streamline operations. Streaming decisionmakers are striving to do more with less through genAI. Drivers Of GenAI Adoption Opportunity to accelerate content/media production Opportunity to improve viewer/customer experience Innovation Opportunity to reduce production costs Opportunity to accelerate business processes Ability to enter new markets 55% 55% 53% 47% 46% 38% 7 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 6 Base: 190 streaming services decision-makers Note: Showing top responses Source: A commissioned study conducted by Forrester Consulting on behalf of AWS, September 2024
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