Explore More Download the full study: “The State Of GenAI In Media And Entertainment” RELATED FORRESTER RESEARCH High-Performance IT: The Right Next Tech For You, Forrester Research, Inc., January 15, 2024 The Architect’s Guide To Generative AI, Forrester Research, Inc., January 11, 2024 GenAI For IT, Forrester Research, Inc., January 25, 2024 GenAI Productivity Gains For Employee- And Customer-Facing Teams, Forrester Research, Inc., June 13, 2024 CONTACT AWS MARKETPLACE Read now Methodology In this study, Forrester conducted an online survey with 190 streaming service respondents and three interviews with streaming services decision-makers to evaluate the state of media and entertainment organizations. Survey participants included streaming service technology and business decision-makers at the manager level and above. The study began in August 2024 and was completed in September 2024. Demographics REGION North America 38% APAC 31% EMEA 31% ANNUAL REVENUE (US$) >$5B 23% $1B to $4,999B 29% $500M to $999M 28% $100M to $499M 20% M&E SUBINDUSTRY Streaming media 100% 17 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 16 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED.
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