Explore More Download the full study: “The State Of GenAI In Media And Entertainment” RELATED FORRESTER RESEARCH High-Performance IT: The Right Next Tech For You, Forrester Research, Inc., January 15, 2024 The Architect’s Guide To Generative AI, Forrester Research, Inc., January 11, 2024 GenAI For IT, Forrester Research, Inc., January 25, 2024 GenAI Productivity Gains For Employee- And Customer-Facing Teams, Forrester Research, Inc., June 13, 2024 CONTACT AWS MARKETPLACE Read now Methodology In this study, Forrester conducted an online survey with 204 North American respondents and two interviews with media and entertainment decision-makers to evaluate the state of media and entertainment organizations. Survey participants included North American technology and business decision-makers at the manager level and above. The study began in August 2024 and was completed in September 2024. Demographics COUNTRIES US 75% Canada 25% ANNUAL REVENUE (US$) >$5B 23% $1B to $4,999B 24% $500M to $999M 32% $100M to $499M 21% M&E SUBINDUSTRY Streaming media 36% Cable media 33% Broadcast media 31% 17 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED. 16 © FORRESTER RESEARCH, INC. ALL RIGHTS RESERVED.
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